6 reasons why you should take the Digital Marketing Course by Google Digital Garage

Farida Elchuzade
3 min readJun 19, 2020

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My interest for Digital Marketing and Business Development started back in 2014 while studying Psychology and later MBA with focus in Marketing. Back then I didn’t know what I really wanted to learn but with time I realized that human behavior in Tech World excites me a lot. I got interested in human behavior online and use of psychology in Marketing for App and Mobile Game Development.

I started experimenting with social media and followed human behavior and actions online (without any software or statistics of Instagram) to figure out what type of photos attract peoples’ attention, when and why do people interact, how gender affects the number of followers or likes as per the post, etc. However, I realized that it was not enough, so I decided to check more into Digital Marketing and learn the technies behind it. Right at this time I decided to start with a FREE course of Google — Fundamentals of Digital Marketing.

The course offers a comprehensive overview about digital marketing and presents a lit of all the key concepts and vocabulary related to the modules. Especially for those who want to begin a career in Digital Marketing, the course introduces you to the most important online channels such as Search Engines, Social Media and E-mails. The Digital Marketing course of Google will definitely help you to boost your digital knowledge and help you grown your digital marketing career or your online business.

Here are some of the reasons why I think you should take this course:

  1. The course is FREE.
  2. Easy sign-up .
  3. There is no time limit, so you can spend your free times to study the lessons and later check your knowledge with the fun and quick quizzes.
  4. When you are confident enough, you can unlock the certification questions and receive a certificate if you pass it. Once you receive your certificate, you can add it to your CV or using the licence number you can add it to your LinkedIn Profile.
  5. Great course to start with for Job Seekers and students who want to learn about digital marketing.
  6. The videos are short and fun to watch (so you won’t be falling asleep during the lessons).

I must say that for someone like me who wants to first understand the basics and then dive into the field or advanced level topics, Google’s Fundamentals of Digital Marketing course is one of the best opportunities to take.

Once you complete the course and pass all the quizzes you will receive a certificate like the one below.

If you guys have any questions or comments about the course please feel free to message me or post under this article.

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Farida Elchuzade

Code & Design | Storyteller | Startups| Community Builder | previously @Shopify